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Business Cards: A Teacher’s Best Friend

When you think of a business card, you immediately get the image of well-dressed woman or man, dressed in smart work attire, flashing their business card to you as a symbol of their business. But more and more business cards are being used in creative ways, from appointment cards to ingredient checklists. It is now…

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6 New Year’s Resolutions for Marketing

We are nearing the time of year where we pop the champers, reflect on the year behind us and head into a brand new year with the intention to do things differently. But as we all know, when it comes to resolutions, we start out strong and try our very best to stick to them…

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Neethling Finishes Strong at ITU Cross Triathlon World Championships

Jeffrey Neethling recently completed his most intense triathlon event to date: the ITU Cross Triathlon World Championships in New South Wales, Australia.   19 November marked the annual ITU Cross Triathlon, and South African cyclist and triathlon enthusiast Jeffrey Neethling took part in this prestigious one day off-road event – a highlight on the international…

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How to Utilise Print Marketing in an Ever-Growing Digital Age

As digital takes more and more market share of what was traditionally print media, several South African businesses are prematurely dismissing the advantages of incorporating print marketing into their marketing strategies. But printing is most definitely here to stay. Digital cannot replace the labels on your food in the grocery store, or the latest printed…

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Neethling Gears Up For ITU Cross Triathlon World Championships

Jeffrey Neethling, cyclist and triathlon enthusiast from Cape Town, recently qualified for his most intense event yet: the ITU Cross Triathlon World Championships in New South Wales, Australia.   This one day, off-road, action-packed event is a highlight on the international triathlon calendar, and offers a platform for the world’s best to compete head to…

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Four Key Ways to Grab the Attention of Your Customers

Some of the best TV and radio advertisements from decades back are still remembered today. Why? Because they kept our attention with simple, powerful marketing tools. A jingle, a catchphrase, a slogan, a powerful message, a feeling… Someone took the time to find out what really made their customers tick, what really piqued their interest…and…

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5 Important Business Card Design Tips

Designing and printing your business card can be a daunting task. There are tons of different styles and options when it comes to business cards and you might not always know where to begin. To get the most out of your business cards it is important that you have a clear vision of how you…

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How to Market Your Business on a Small Budget

Do you ever feel like you’re throwing money at your market budget and not getting the results you need? Not only is this “spray-and-pray” approach costly, but its unfocussed goals and target market are simply not going to bring you customers and business. A well thought-out and structured marketing plan can go a long way,…

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